Make it easy for buyers to buy
The most basic rule in any type of selling is “Make it easy for buyers to buy”. In many real estate offices, however, most agents make it hard for buyers to buy.
Two quick examples…
First example: Just try and contact a salesperson if you’re interested in buying a specific home. It’s near impossible to get anyone to talk with you. This is because, in most estate agencies, the salesperson who ‘lists’ the home for sale ‘hogs’ the home.
It doesn’t matter how many salespeople may work at an agency, only one salesperson – the one dealing with the sellers of the home – gets to speak with interested buyers. This means that if this salesperson is busy elsewhere or has a day off, no buyers can get any information about the home.
So, why does one salesperson ‘hog’ a home when there may be many salespeople in the agency?
Well, the answer is simple. The salesperson who ‘listed’ the home (signed-up the owners) also wants to sell the home. If another salesperson sells the home then the listing salesperson misses out on the ‘sale share’ of the commission (usually 50%).
To get the best price for your home, you must list your home with an office where all the salespeople on the team share all the homes for sale. If a salesperson is available, buyers won’t drift off to other real estate offices.
Second example: If buyers think it’s hard to get information about a home, it’s even harder to see a home they’re interested in buying. Agents will tell buyers that the home is “open for inspection” at a certain time – usually on a Saturday for half an hour; but what if that day and time doesn’t suit the buyers? In most cases, too bad. If the buyers can’t inspect the home at the time the agent “opens” the home, the buyers just look at other homes. That’s right, when agents make it hard for buyers, the buyers go elsewhere.
If you want the best price for your home, be sure you list your home with a real estate office where one salesperson does not “hog” your home.
To get the best price, buyers need to be able to inspect your home at a time that suits the buyers not the time that suits the agent. Find an agent who makes it easy for buyers to buy and you’ll have a much better chance of selling your home for the best price.
By Sales
