Focus On Features

Your property’s features are its biggest selling point; price is secondary. Sure, if there are two identical properties, then price becomes important. But most properties are unique and each has a special ‘feel’ that makes it more or less attractive than another property.

Even an apartment in a building of look-alikes can sell for a higher price if the owners give it that special touch.

This is why it is so important to focus on the features your property has to offer. Why should someone buy it? Make a list of these features and make sure your agent knows about them.

But no matter how good a property may be, as the seller you should steel yourself for some negative feedback. Selling a property can be a cruel process sometimes.

You may be told by buyers, via your agent, that the property is too small or too big or too old or too new, or that it needs too much work.

Buyers may point out negative features that you never considered, so it is vital that you give your agent ammunition to fight these negatives with a list of positives.

When people focus too much on the price of a property they tend to forget its features. And this means you have to reduce the price or the buyers will choose a similar home at a cheaper price.

Almost all buyers make their decision based on the features of the property. It could be something as simple as a tree on the front lawn. Buyers buy properties they love first, and properties they can afford second.

Features are more important than price. Focus on features.

Gary Pittard